Of all the self-promotion options available, distributing press releases is probably the most overlooked method.
This article is older, make sure you read this new one about a more recent press campaign. I just finished a rather long post on book advertising — in it I mentioned a mediocre book promotion blog making a lot of money on book advertisements.
Which is great for them, because they get paid to send out press releases, get a lot of traffic, then get paid to advertise books, and produce probably very few tangible results to authors.
Even if they help you write it. Even if you have a big sale or promotion or are giving money away to charity. EVEN if you have an amazing book. It goes like this: The book will be available on Christmas Day to the delight of children everywhere so make sure you get it under your tree in time!
For more information and a full press kit, go to theauthorswebsite. News stories are things that happen. You publishing a book is not news. Want to make a living with your writing?
A book by itself is an inanimate object. If readers love it they will share it, so you need to get it in front of them and remove all obstacles to purchasing like free giveaways. You can promote your book indirectly.
You need to make something that has meaning, that makes people feel something emotionally, that taps into a movement, an opinion, a crisis. Yesterday, a group of self-publishing authors banded together in an effort to support 1 legged drug addict elephants in China.
These authors have all been able to make a living through writing and are now beginning to put their success to good use. This project is another indicator that self-publishing has become mainstream and is a respectable publishing model.
For a full list of the authors, click here. People will share the story, because the story is interesting. Instead they put up a huge billboard and arranged to have a few protesters spray paint over it with feminine power stuff. But the story of some women responding to the misogynist, male-centric book with vandalism creates a real story — a viral story, of controversy — which was picked up again and again by huge media and TV broadcasts.
This blog post is just about as likely to get picked up by Google News as your Press Release.
If it got a ton of shares and likes and comments, eventually the TV news would pick it up. Otherwise, you need to create a story around yourself by turning your book into an event No, not like a book launch party or book signing.
That would be news! There are several good examples on the bottom of this Lulu thread.Here is a sample of the press release I'm using to promote my new collection.
This one is mostly geared toward book store owners to entice them to carry the book. I will use one or more variations of this to send to newspapers in areas where I will be signing or to media that might be reviewing the book.
An online Press Release for Your New Book A well-written online press release is a great way to tell all the important online media outlets that you’ve written a book. A good online press release should include the following. How to Write a Press Release for a Book Launch.
For authors seeking that elusive “best-seller” status, self-promotion can be your best tool for driving laser sharp traffic and increasing book sales. Of all the self-promotion options available, distributing press releases is probably the most overlooked method. Here is a free sample press release template which you can use to announce the launch of a new book.
Each section of the book launch press release template offers an explanation of the type of content or information you should include. Jun 09, · To write a press release, start with a catchy and concise headline that lets readers know what the press release is about.
Then, write a brief sentence paragraph that sums up the main point of the press release%(64). Whether you’re marketing a new business venture, promoting a new book, If it were easy to write a press release, there would be no need for press release writing services, press release writing articles, books, and newsletters.
Press release writing is definitely not easy.